AI Insights · Timothy · October 2025
Top Simulator Games in the UK: Q3 2025 Performance Insights
Discover the performance trends of the top 5 simulator games in the UK during Q3 2025, including BitLife, Toca Boca Jr, and more, with data from Sensor Tower.
In the third quarter of 2025, the UK saw intriguing trends in the performance of the top simulator games across a unified platform, as revealed by Sensor Tower data. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.
BitLife - Life Simulator from Candywriter, LLC, experienced a decline in weekly revenue from around $61K at the start of July to approximately $30K by the end of September. Downloads also followed a downward trajectory, decreasing from 17.2K to about 8.1K. However, despite the drop in downloads, the app maintained a robust base of weekly active users, peaking at 274K in late August before settling at 167K.
Toca Boca Jr by Piknik had a relatively stable revenue stream, hovering around $9K to $11K weekly. Downloads varied, with a high of 6.1K mid-quarter, and active users saw a slight decline, ending the quarter with 26.5K users.
Bid Master from SHENZHEN BRAINPOWER TECHNOLOGY CO.LTD showed a positive trend in revenue, climbing to a peak of $11K in early September. Downloads surged mid-quarter, reaching 14.5K, while active users also increased, peaking at 56.8K.
Airline Manager - 2025 by Xombat ApS saw a steady rise in revenue, culminating at $9.6K in late August. Downloads showed a gradual increase, with a peak of 4.5K in late September, and active users grew consistently, reaching 12.9K by the quarter's end.
Finally, Farm Manager - 2025, also from Xombat ApS, started with a modest revenue of $3.4K, which climbed to $10.1K by late August. Downloads peaked at 10.7K early in the quarter, and active users showed an upward trend, peaking at 8.9K in early August.
For more detailed insights and data, visit Sensor Tower.